Often the mission of the organisation, as described in the corporate social goal, is deliberately kept very broad and vague. This makes it unclear as to what the exact raison d’être of the company is and what non-financial value the shareholders want to create. It shifts the focus from value to money, and it also becomes more difficult to achieve the social goal itself.
Therefore, in order to keep value central, formulate the corporate social goal as sharply as possible from the non-financial value you want to create. Describe concretely what value you want to create for your most important stakeholder.
Do you need help to name the value? Use the Happonomy Value Canvas as a means to define the most important value components of your social goal.
The mission of PrivacyProtect BV is to protect the privacy (value) of Belgian children under the age of 12 when playing mobile and online games (stakeholder) by developing technological solutions for smartphones (activity).
If this is feasible for the company, the corporate social goal is defined in such a way that it can be achieved by the company or another organisation, e.g. a competitor. If the corporate social goal is achieved, a special shareholders’ meeting is automatically convened to decide on dissolution or a new mission.
The mission of Vaccinesforlivers NV is to restore the health (value) of adult female liver cancer patients within the European Union (stakeholder) by developing a vaccine (activity).